Tanmiah celebrates Saudi culinary heritage at the Shaqra Pepper Festival for the fourth consecutive year
- Tanmiah marked its fourth consecutive participation in the Shaqra Pepper Festival, reinforcing its long-term commitment to the Shaqra community.
- The Company showcased its Taste Secrets Fresh Marinated Shaqra Pepper Chicken Breast Fillet, recently named Product of the Year 2026, showcasing how premium local ingredients can be elevated into innovative, market-ready products.
- In partnership with the Culinary Arts Commission through its Innovation Labs, Tanmiah delivered a hands-on workshop where visitors had the opportunity to sample the award-winning product, discover the premium Shaqra Pepper ingredient, and learn more about its growing role and versatility in Saudi cuisine.
Riyadh, 11 August 2026 — Tanmiah Food Company (TADAWUL: 2281, “Tanmiah”), one of the Kingdom’s leading vertically integrated poultry and food producers, participated in the sixth edition of the Shaqra Pepper Festival, marking its fourth consecutive year at the event. The Company's continued presence reflects a long-term commitment to supporting local food excellencies, celebrating regional ingredients, and strengthening its partnership with the Shaqra community.
Building on the success of its Taste Secrets Fresh Marinated Shaqra Pepper Chicken Breast Fillet, recently launched and recognized with the Product of the Year 2026 award, Tanmiah took the festival as an opportunity to demonstrate how premium local ingredients can be transformed into distinctive, innovative products appreciated by the market.
A highlight of Tanmiah's participation was a workshop delivered in collaboration with the Culinary Arts Commission through its Innovation Labs. The workshop gave visitors a chance to sample the award-winning product, discover the premium Shaqra Pepper ingredient, and learn more about its growing role and versatility in Saudi cuisine.
Beyond celebrating regional flavors, initiatives like these reflect Tanmiah's broader role in strengthening the Kingdom's food security and advancing the sustainability goals of Saudi Vision 2030.
“Our fourth participation in the Shaqra Pepper Festival reflects a partnership we deeply value with the Shaqra community. By working alongside the Culinary Arts Commission and transforming a celebrated local ingredient into an award-winning product, we are demonstrating how innovation and heritage can go hand in hand, contributing to a more vibrant, sustainable food ecosystem in line with Saudi Vision 2030” said Zulfiqar Hamadani, Chief Executive Officer of Tanmiah.
“Seeing visitors at the festival taste our Shaqra Pepper Chicken Breast Fillet and positively react to a flavor rooted in their own heritage is deeply rewarding. Behind that moment is real craft: sourcing a premium local ingredient and pairing it with fresh, high-quality poultry to create a convenient product that is both authentic and genuinely new. It's a reminder that innovation in food is often rooted in the tradition of local flavors,” said Marcos Delorenzo, Chief Executive Officer of Agricultural Development Company (ADC), Tanmiah’s Poultry Division.
“Moments like the Shaqra Pepper Festival are about more than a product or ingredient; they're about people and connection. Bringing our team together with the Culinary Arts Commission and the people of Shaqra to celebrate a local ingredient reflects what we value most: investing in Saudi talent, nurturing local partnerships, and strengthening the communities we're part of,” said Zein Attar, Managing Director and Chief Human Resources Officer of Tanmiah.
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About Tanmiah Food Company:
Tanmiah Food Company, established in 1962, is one of the Middle East’s leading providers of fresh poultry, processed poultry, and other processed meat products, animal feed and health products, and fast-food franchise operations. It is a publicly listed Company on the Saudi stock market. It is worth noting that Al-Dabbagh Holding Group Company is a partner and founding shareholder of Tanmiah Food Company. Tanmiah’s fully integrated and highly efficient business model includes production, further processing, and distribution with products sold in Saudi Arabia, the UAE, Bahrain, Oman, Jordan, and Kuwait. Tanmiah operates 161 farms as well as seven hatcheries, six feed mills, and four primary processing plants (slaughterhouses), Tanmiah distributes its products through a network of wholesalers, retailers, and food service outlets, as well as online directly to consumers. Sustainability is a core principle at Tanmiah, with initiatives including planting a million trees, using wastewater from its facilities, and turning waste products into fertilizer. For more information, visit www.tanmiah.com
Contact Information:
Tanmiah Food Company
Corporate Communications
Email: Bdoor.Alsudairi@tanmiah.com
P.O. Box: 86909
Riyadh 11632, Kingdom of Saudi Arabia
www.tanmiah.com
