20 August, 2025
Tanmiah Celebrates Community Commitment at Shaqra Pepper Festival 2025
Tanmiah is helping drive sustainable growth in Shaqra and spotlighting the region’s iconic pepper through innovation and community engagement
Shaqra, Saudi Arabia — 20 August 2025 — Tanmiah Food Company (TFC), one of the Kingdom’s leading vertically integrated poultry and food producers, participated as the Gold Sponsor in the fifth edition of Shaqra Pepper Festival, reaffirming its long-standing commitment to the Shaqra community.
As part of its engagement at the festival, Tanmiah participated through an interactive stand to engage with the people of Shaqra, showcase its latest product innovations and sustainability initiatives, and distribute gift samples. In celebration of the beloved Shaqra pepper, the company also created a special-edition marinated chicken breast exclusively for the event. Marinated with this bold local spice, the product was freshly prepared and served during live cooking and tasting sessions, giving visitors a flavorful experience of this regional favorite.
Tanmiah’s journey in Shaqra began in 2013 with the launch of its primary processing plant. Since then, the facility has grown into a key contributor to the Kingdom’s food ecosystem, handling around 150,000 birds per day as of June 2025. The plant supplies premium-quality poultry to major food service providers, including McDonald’s, Popeyes, and Subway.
Zulfiqar Hamadani, CEO of Tanmiah Food Company said: “Our operations in Shaqra reflect our values and long-term partnership with the local community. From investing in sustainable infrastructure to creating local employment opportunities and supporting regional agriculture, we’re proud to be part of Shaqra’s growth story. Our participation in the Shaqra Pepper Festival reinforces our belief in creating shared value, supporting the local economy while listening closely to our consumers. This is a celebration of local flavor, local pride, and our shared future.”
Tanmiah’s presence in Shaqra continues to set industry benchmarks. In July 2024, the company became the first fresh chicken producer in Saudi Arabia to receive the prestigious BRCGS AA+ rating, awarded to Agricultural Development Company (ADC)’s Shaqra plant, further reinforcing Tanmiah’s leadership in food safety and quality.
The company has also made strategic infrastructure expansions through its subsidiary Desert Hills for Veterinary Services (DHV), including an 11,000 square meter warehousing facility in the Shaqra region to enhance storage and distribution capabilities.
Tanmiah’s commitment to sustainability and community enrichment is equally strong. Under its One Million Tree Initiative, the company has already planted more than 430,000 trees in the Shaqra area as of March 31, 2025. These efforts utilize treated water and organic manure byproducts from poultry operations to irrigate and fertilize the trees. It has also invested in public space development, transforming open areas into green community gardens for local families to enjoy.
Tanmiah looks forward to building on its partnership with the Shaqra community, continuing its mission to deliver sustainable, high-quality food while supporting regional development and shared prosperity.