The master franchise agreement with POPEYES® is part of Tanmiah's trajectory to diversify its business further across the value chain. The establishment of Tanmiah Restaurants for Fast Food Company and the deal with POPEYES® form part of the strategic growth plans, focusing on expanding capacity in core segments and building a leading food brand franchise operator.
TRC entered into an exclusive Master Franchise and Development Agreement for the territory. TRC plans to open many outlets over the next few years, and will operate its restaurant chain in prestigious malls, drive-thrus, and online - driven by a commitment to offering authentic customer service and brand experience.
Tanmiah will supply the fast-food franchise with locally produced fresh chicken from their farms and support job creation for Saudi nationals in the retail sector.
